因應全球經濟快速發展，造成的環境危害，已引起各界關注，促使永續管理與發展相關議題蔚為風潮。然而，鮮少研究關注於國軍部門的永續消費議題。但國軍也是消費者，崇尚軍人武德，在高道德標準制約下的國軍能否展現可持續性消費行為呢？故本研究爰引社會責任觀點發展出永續消費模型，闡述國軍利己價值觀及社會責任影響成員綠色消費行為的機制。本研究透過395份有效樣本（87組團隊）並運用價值、信念、規範理論，以利己價值觀為自變數，國軍社會責任知覺為中介變數，綠色購買行為作為依變數，並以跨層次的環保意識作為調節變數，探討對國軍社會責任知覺與綠色購買行為的關係，填補上述研究缺口。結果證實永續消費模型的推論，得知利己價值觀是國軍社會責任知覺與綠色購買行為重要的因素，顯示國軍成員對於推動社會責任實踐具有積極顯著的感受，有助於政府未來政策推動，且研究發現利己價值觀有助於親環境行為，拓展了綠色購買行為的研究貢獻，以達到推動永續發展目標的最終目的。

In response to the rapid development of the global economy, the environmental hazards caused by it have attracted the attention of all walks of life, and the issues related to sustainable management and development have become a trend. However, few studies have focused on sustainable consumption issues in the military sector. This research draws on the perspective of social responsibility to develop a sustainable consumption model, and expounds the mechanism by which the Military egoistic values and social responsibility affect the green consumption behavior of members. Through 395 valid samples (87 groups of teams) and using value-belief-norm theory, this study uses with egoistic value as an independent variable, the perceived military social responsibility as an intermediary variable, green purchasing behaviors as dependent variables, and cross-level environmental awareness as a moderator variable. Explore the relationship between perceived military social responsibility and green purchasing behaviors to fills the above research gap. The results confirmed the inference of the sustainable consumption model, and learned that the perceived military social responsibility is an important factor in egoistic values and green purchasing behaviors. It shows that members of the military have positive and significant feelings about promoting the practice of social responsibility, which will help the government to promote future policies. And the study found that the military's environmental values are conducive to pro-environmental behaviors, expanding the research contribution of green purchasing behaviors, to achieve the ultimate goal of promoting sustainable development goals.