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國立金門大學學報

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篇名 行動裝置NFC技術應用之使用意向模型
卷期 10:1
並列篇名 Intention Model of Using NFC Technology in Mobile Devices
作者 馮玄明陳華慶陳尚維
頁次 101-116
關鍵字 近距離無線通訊科技接受模型計畫行為模式偏最小平方法Short-Range Wireless CommunicationTechnology Acceptance ModelPlanned Behavior ModelPartial Least Square Method
出刊日期 202203

中文摘要

本研究以金門地區曾經使用過智慧型手機之NFC應用的民眾為對象,藉科技接受模式理論(TAM)為基礎,輔以理性行為模式(TRA)及計畫行為理論(TPB),歸納出信任、知覺有用性、知覺易用性、知覺便利性、關鍵多數、知覺風險、行為態度及使用意向等多項相關構面,分析影響NFC使用意向之因果關係。經550份有效問卷統計分析得到本研究所提出之16項假說中有14項支持,而「H9:知覺有用性行為態度」、「H10:知覺有用性行為態度」等2項不支持,分別說明了該2項假說對於行動裝置NFC技術應用的易用性和有用性程度使用者的行為態度不顯著,但並不會影響到消費者對行動裝置NFC技術應用的實際使用意向。

英文摘要

This research is based on the people who have used the NFC application of smart phones in the Kinmen area, based on the technology acceptance model theory (TAM), supplemented by the rational behavior model (TRA) and the planned behavior theory (TPB), to summarize trust, Perceived usefulness, perceived ease of use, perceived convenience, key majority, perceived risk, behavior, attitude, and intention to use multiple related aspects, analyze the causal relationship that affects the intention to use NFC. Through the statistical analysis of 550 valid questionnaires, 14 out of the 16 hypotheses put forward by this research are supported, while 2 items such as "H9: Perceived Usefulness Behavior and Attitude" and "H10: Perceived Usefulness Behavior and Attitude" are not supported. It is explained that the two hypotheses are not significant for the ease of use and usefulness of mobile device NFC technology applications, but the behavior and attitude of users are not significant, but they will not affect consumers' actual use intentions for mobile device NFC technology applications.

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