本文論述了社交投資市場的發展歷程以及中國大陸社交投資市場現狀，在介紹中國大陸的社交投資平臺槪況之後，提出平臺存在的些許問題。接著對該行業的領先者——雪球網進行了詳細的介紹。本文從雪球網的商業模式、社交功能、投資板塊、用戶服務、技術實現幾個模組講述其運營模式。最後，對社交投資平臺如何吸取好的經驗，將中國的社交投資行業建設得更完善，提供意見和思路。

This paper discusses the development process of social investment market and the current situation of social investment market in Mainland China. After briefly introducing several social investment platforms in Mainland China, it points out that most of them have some problems. Then the leader of the industry - Snowball network to carry out a detailed introduction. This paper describes the operation mode of Snowball.com from its business model, social function, investment plate, user service and technical implementation. Finally, this paper believes that other social investment platforms should learn more good experience to build a more perfect social investment industry in China.