2009年係為旅館產業較為關鍵的一年，其原因在於近年來兩岸情勢穩定，而政府大量開放陸客來臺旅遊；但該年亦爆發全球性的金融危機，造成國際經濟蕭條，連帶影響旅客的消費意願，但若能用報紙媒體來進行公共關係，將可對旅館提升曝光度與知名度，並可提振旅館業的業績。本研究整理國內的國際觀光旅館，以數量及營收佔整體比例較高的臺北市地區作為國際觀光旅館公共關係的個案探討，經分析發現：新聞報導數較多的旅館，其餐飲收入多高於房租收入；新聞報導著重在商務背景族群常閱讀的產業性報紙媒體；新聞報導主題則著重在民生與產業議題；多數的新聞報導來源主要來自記者採訪，且多僅提供旅館產品資訊。本研究建議觀光旅館可以創造旅館的指標特色，並突顯旅館產品特色，以期有效運用報紙媒體對顧客進行公共關係。

Due to the government opened visitors of China to Taiwan, & financial tsunami in 2009, the hotel industry had opportunities & threats. Using newspapers to carry out public relations of hotel was solutions to enhance exposure & famous. Therefore, the purpose of this study was explored the public relations of international tourist hotel in Taipei city by newspapers. The results of this study indicated that international tourist hotels in Taipei city had most news when food & beverage income more than accommodation income; the most news of international tourist hotel in Taipei city focus on business newspapers; as well as it came from reporters; more hotel only show service information in newspapers. This study suggests tourist hotels must create key features and enhance hotel’s service, in order to effectively use the newspaper for public relations for the customers.