近年來政府一直在推動「文化創意產業」政策，好的文化能否永續發展是相當重要的關鍵，文化保存最有價值之所在乃在於永續發展。台灣客家美濃油紙傘文化具有濃厚的人文意涵，即是一項很特殊的傳統文化產業，但因工業發展與經濟衝擊的因素，使得漸漸忽視它的存在。本研究擬以美濃油紙傘文化為探討主軸，經由文獻探討來整合美濃油紙傘文化，並以文獻分析法、田野調查法、深入訪談法，針對美濃油紙傘的分類與圖像意涵做完整的探討整合。研究結果顯示，油紙傘在早期以實用為主，較不重視其視覺圖像，現今油紙傘之圖像已呈現多元化，而且油紙傘的圖像元素及傳達之意涵是有其文化代表意義的，油紙傘也由早期的遮風避雨的實用功能，成功轉型為文化創意(藝術)產業。油紙傘的贈與，象徵團圓、圓滿、早生貴子、多子多孫等文化意涵，油紙傘的傘面圖像以熱鬧討喜的花鳥圖像及美濃景色有關，如菸樓、敬字亭、東門樓、中正湖等具文化特質的圖像最廣為喜愛；其傘面圖像傳達意涵也大部分與傳統文化有非常密切的關係，如牡丹代表富貴吉祥，梅花象徵梅開五福，都是傳統文化的代表意象，研究結果期可供後續研究者或設計師在從事美濃文化創意產業與研究的參考題材，並為油紙傘文化的傳承盡一份心力，亦期望
藉由此研究喚起再一次重視與珍惜可能隨時失傳的鄉土文化產業。

In recent years, the government has been enforcing "cultural creative industries" policies. For all cultures, their ability to develop sustainably is key to their survival. In other words, the most valuable
aspect in culture preservation is its sustainable development. Taiwan’s Hakka Meinong Oil-Paper umbrella is a unique traditional cultural industry since it carries rich humanistic meaning. Due to industrial development and economic impacts, the public has gradually lost interest in Oil-Paper umbrellas and even started to ignore this one of a kind product. This research will use Meinong’s Oil-Paper umbrella culture as the main focus. With literature review, literature analysis, field
investigation and intensive interviews, the researcher aims to conduct a complete and integrated investigation on the categories and meanings of images painted on the umbrellas. The results show that in the past, the paper umbrellas mainly served as a functional tool in which the visual images were not emphasized. Today, the paintings and images on the umbrellas are more diversified and the elements and meanings of the paintings carry specific cultural connotations. Images that are the most
popular among the public are flowers and birds which deliver a joyful and happy feeling as well as Meinong scenery images with strong cultural connotation such as the Tobacco Building, Jingzi Pavilion, East Gate Tower, Chung Chen Lake. The meanings of the images are most closely related to traditional culture: peonies represent wealth and luck, plum blossoms stand for the five kinds of good fortune that will come with the flowers, etc. These are all very symbolic traditional images. It is
hoped that these images can serve as a reference for future researchers and designers for their cultural creations and research. This research also hopes to make its contribution in passing on the Oil-Paper umbrella culture and raise people’s awareness in cherishing and valuing this cultural industry that is on the verge of disappearing.