本文從文化產業政策的背景開始，討論與文化產業政策糾葛的相關理念，其次本文也探討文化在現實中如何被使用與如何被定義。從檢視文化產業的定義到討論文化產業中的文化究竟又意味如何?筆者嘗試思考杜會學如何參與和研究文化產業，而且進一步討論在幾個現實的案例中，文化產業當中的「文化」又是如何被建構起來。

作者試圖從使用價值與交換價值的差異來區分文化活動與文化產業的活動之不同，嘗試調和目前對立雙方的觀點。其次，作者提出分析文化創意產業的三組要素架構，其中一組主要環繞在觀察文化產品內涵中意義的表現，第二組�IJ關注其美感表現，第三組則是以企業經營的角度來觀察其運作的特性。此外，作者也認為詩意與真誠的兩個概念是文化創意產業的魅力要素。

This article begins with a review of policies of cultural industry and related concepts. Secondly, it explores aspects of how culture is used and defined in reality. Through discussing what “culture” means in cultural industry, the author attempts to see how sociologists participate in and restudy the cultural industry. By way of several case-studies, this article further discusses how the concept of “culture” is constructed in cultural industry. The author intends to distinguish cultural activities from cultural industries with the conceptual differences between “use value” and “exchange value.” And by doing so, he reconciles the two rivaling sides on the cultural industries. Moreover, the author proposes a framework for analyzing the cultural industries. The framework covers three elements, “meaning,” “aesthetics” and “enterprise.” The author considers “poetic” and “authentic” to be the key elements of the cultural creative industry.