本研究旨在探討影響文創品情感設計價值的因素分析，以手作皮件做為試驗樣本。其主要的研究內容有三，其一在藉由構成情感設計價值的四個因子，包括愉悅性、美感性、設計性及功能性，分析最具有指標意義的變項為何？其二，分析消費者感性程度是否對情感設計價值具有顯著影響。其三，在分析個人背景變項是否對情感設計價值具有偏好的差異性。在169份有效問卷的結果分析，發現：(1)消費者除了對主觀的愉悅性、美感性及設計性具有偏好外，客觀的功能性仍具有較高的偏好。同時，消費者對不同的文創品會有不同的設計因子偏好。(2)感性程度與情感設計價值具有顯著正相關。(3)女性消費者感性程度高於男性，同時性別及購買經驗對文創品之情感設計價值具有顯著的偏好差異。

This research aimed to investigate the factors that affect the emotional design value of cultural and creative products, focusing on handmade leather goods as experimental samples. Four key components of emotional design are included to be examined, namely pleasure, aesthetics, design, and functionality. Furthermore, we explored whether the degree of consumer sensibility had a noteworthy influence. Finally, it also examined the impact of the demographic variables. 169 valid questionnaires were analyzed and the findings revealed that: (1) In addition to pleasure, aesthetics, and design, consumers still have a high preference for functionality, and preferences are revealed for different products. (2) The degree of sensibility and the emotional design value are significantly positively related. (3) Female have a higher degree of sensibility, and there are significant preference differences between gender and purchase experience for the emotional design value of cultural and creative products